+41 Coaching Statistics and Trends (Business, Executive & Life Coach)

Coaching had a significant impact on individuals, small business owners, and company executives. ROI of coaching can be as high as 700%.

As a professional coach who is stepping into the coaching market, understanding the global coaching trends can help you make better decisions as you coach professionals. And here are the top coaching statistics you need to know.

Coaching Growth Trend Statistics

• Globally, there were approximately 71,000 coach practitioners in 2019, an increase of 33% on the last estimate calculated in 2015. (Source: CF) 
• Global revenue from coaching in 2019 was $2.849 billion USD, representing a 21% increase over the 2015 estimate. (Source: CF) 
• Global coaching industry as a whole is expected to grow at a CAGR of 6.7% from 2021 to 2028. (Source: Acuity Scheduling)
• Coaching industry has grown by 40% in the past decade. (Source: IPECC)
• U.S. life coaching market size was valued at $1.469 billion USD in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4.85% from 2023 to 2030. (Source: GVR)
• Business coaching revenue has shown a Compound Annual Growth Rate (CAGR) of 0.8% over the past five years. In 2023, there was a 1.3% increase, leading to a projected total revenue of $14.1 billion. (Source: IBISWorld)
• Rising need for guidance and inspiration on various topics, including personal development, work-life balance, relationships, and mental health, leading to an increasing number of people seeking life coaching services. (Source: GVR)
• In-person segment is expected to grow as some clients prefer face-to-face interaction for building trust and relationships, though the share declined due to the pandemic. (Source: GVR)

Coaching Industry Statistics

• Average hourly rate for a coach is $229. (Source: FT)
• Average annual income for a coach is $51,000. (Source: Acuity Scheduling)
• Average coaching engagement lasts 6-12 months. (Source: IPECC)
• Most common coaching delivery method is one-on-one coaching. (Source: IPECC)
• Most common coaching certification is the International Coach Federation (ICF) certification. (Source: IPECC)
• Most common coaching clients are executives, entrepreneurs, and business owners. (Source: IPECC)
• Most common coaching topics are leadership development, career development, and personal development. (Source: IPECC)
• Most common coaching niche is life coaching. (Source: IPECC)
• GROW model is the most commonly used coaching tool by coaches to help their coachees. (Source: IPECC)
• Over 1.5 million searches are conducted online each month by individuals and organizations seeking coaching services. (Source: IPECC)
• COVID-19 pandemic significantly affected coaching methods, with a shift towards virtual platforms, a rise in audio or video usage, and a decrease in in-person coaching due to social distancing measures. (Source: GVR)
• Coaching industry experienced a negative impact due to COVID-19, resulting in decreased client numbers and working hours, and a shift to online platforms due to strict regulations and social distancing. (Source: GVR)

Coaching Effectiveness Statistics

• Longer coaching sessions, whether 30 minutes or over 70 minutes, did not notably contribute to more effective coaching. (Source: CF)
• More frequent coaching sessions, rather than longer ones, led to better coaching outcomes. (Source: CF)
• Sorting out one’s current situation through questioning strongly correlates with the level of satisfaction in coaching sessions. (Source: CF)
• Setting specific goals strongly correlates with the likelihood of achieving those goals. (Source: CF)
• Coaching sessions (Source: CF):
  • Phone Sessions: Offered a more equal relationship and better feedback.
  • In-Person Sessions: Allowed more sharing of value-added information and suggested helpful books.
• Segmentation into virtual and in-person coaching methods. The virtual segment held a significant revenue share of 53.2% in 2022, with remarkable growth anticipated during the forecast period. (Source: GVR)
• Effect of coach experience on coaching effectiveness (Source: CF):
  • Less than 2 Years Experience: Evaluated lower in coaching skills, tending to lead sessions vaguely, and pushing their thoughts onto clients.
  • More than 11 Years Experience: Do not provide instructions, allowing clients to make decisions, but score lower in tool usage and providing information, like suggesting helpful books.

Coaching Benefits Statistics

Improvement Area	Reported Improvement Percentage
Self-confidence	80%
Work Performance	70%
Business Management	61%
Time Management	57%
Team Effectiveness	51%
Communication Skills	48%
Relationships	42%
Work-life Balance	37%
Wellness	34%
Profitability	25%
Customer Service	17%
Job Satisfaction	16%
Sales	16%
Quality	12%

• 99% of companies and individuals who hire a coach view coaching as “satisfied or very satisfied,” and 96% state they would repeat the process. (Source: Institute of Coaching)

Coaching ROI Statistics

Improvement Area	Improvement Percentage
Employee Productivity	Up to 86%
Employee Confidence	Up to 80%
Employee Motivation	Up to 70%
Employee Work-Life Balance	Up to 67%
Employee Teamwork	Up to 67%
Employee Accountability	Up to 62%
Employee Job Satisfaction	Up to 61%
Employee Goal Attainment	Up to 64%
Employee Creativity	Up to 50%
Employee Problem-solving Skills	Up to 57%
Employee Adaptability	Up to 57%
Employee Time Management	Up to 53%
Employee Stress Management	Up to 52%
Employee Morale	Up to 52%
Employee Communication	Up to 60%
Employee Leadership Skills	Up to 43%
Employee Decision-making Skills	Up to 42%
Employee Retention	Up to 32%
Employee Engagement	Up to 38%

• Companies that invest in coaching can expect a return on investment (ROI) of 7 times the initial investment. (Source: IPEC Coaching)

Life Coaching Statistics

Improvement Area	Improvement Percentage
Self-confidence	80%
Work Performance	70%
Relationships	42%
Work-life Balance	37%
Wellness	34%

• Demand for life coaches is observed from individuals and corporate employees seeking improvement in interpersonal skills, work-life balance, and wellness. (Source: GVR)
• High satisfaction and trust levels in life coaches have increased demand, with 43% having used a coach in the past and 22% of non-users considering life coaching in the future. (Source: GVR)
• Personal development is the most popular coaching topic for life coaches. (Source: IPECC)

Business Coaching Statistics

Improvement Area	Improvement Percentage
Productivity	Up to 86%
Confidence	Up to 80%
Motivation	Up to 70%
Work-life Balance	Up to 67%
Teamwork	Up to 67%
Accountability	Up to 62%
Job Satisfaction	Up to 61%
Goal Attainment	Up to 64%
Creativity	Up to 50%
Problem-solving Skills	Up to 57%
Adaptability	Up to 57%
Time Management	Up to 53%
Stress Management	Up to 52%
Morale	Up to 52%
Communication	Up to 60%
Leadership Skills	Up to 43%
Decision-making Skills	Up to 42%

• Companies that invest in coaching can expect a return on investment (ROI) of 7 times the initial investment. (Source: CF)
• Leadership development is the most popular coaching topic for companies and employees. (Source: IPECC)

Executive Coaching Statistics

Improvement Area	Improvement Percentage
Executive Work-life Balance	Up to 63%
Executive Stress Management	Up to 57%
Executive Work-Life Balance	Up to 57%
Executive Adaptability	Up to 57%
Executive Decision-making Skills	Up to 53%
Executive Communication Skills	Up to 60%
Executive Creativity	Up to 50%
Executive Performance	Up to 22%
Executive Leadership Skills	Up to 43%

• Leadership development is the most popular coaching topic for executives. (Source: IPECC)

Health Coaching Statistics

• Health coaching can improve patient outcomes, including weight loss, blood pressure, and blood sugar control. (Source: NCBI)
• Health coaching can improve patient satisfaction and quality of life. (Source: NCBI)